My birthday is tomorrow

This issue was originally published on September 27, 2025 on Substack.

Dallas was hot as hell. I’ll think of how much I felt like a rotisserie chicken the next time I want to complain about San Francisco’s mild climate. Speaking of moderation: my 33rd birthday is tomorrow. It feels neither big nor small. I considered rounding up a list of learnings, then remembered those are annoying from anyone who isn’t over 60 or maxed out in another way.

That’s not to say young people can’t serve wisdom. The other week at a bar, a friend asked everyone at the high-top what their favorite life motto was. Mine’s basically Newton’s first law of motion adapted for confused people: Objects in motion stay in motion. Or if you’re a Finding Nemo fan: “Just keep swimming!” as Dory says. Both remind me to keep it moving—metaphorically, although starting with the body often helps. I picked up a walking pad last year and hop on whenever I feel restless.

Part of my bias toward proactivity is learned behavior from my German husband who enjoys the least viable amount of downtime. When he’s not working, exercising, socializing, or pampering his to-do list, he’s scrolling “fintwit” (that’s finance Twitter or X) for a modest thirty minutes before getting back on the horse.

But even before meeting Mo, I had the sense that stagnating, when you don’t want to be, is bad. In 2017, weeks after quitting my corporate job in LA and days before moving to Japan, I gave my roommate and best friend a letter. “I want us to choose pain over complacency (the enemy),” I wrote on a sheet of college-ruled notebook paper. The prose is profoundly cringe—I was 24—but it’s clear I wanted to try again. Consultants and technologists might call this “iterating” or being “agile.”

In July, three months after launching this newsletter for a second time and six months after getting laid off, I crashed out in a coffee shop. (“Crash out” is my favorite slang of the past year; it melds the catastrophe of “crashing” with the outer limits of coherence: “to pass out,” “to knock out,” “to tap out.”) I had the best seat in the house—tucked away, outlet and window-adjacent—yet I couldn’t produce a single word. It was heavier than writer’s block; I doubted everything I was doing. I texted a writer friend and we discussed the “media’s traffic apocalypse” and how I could pivot. After hours of stewing, I packed it in only to get into a fight with Mo once I got home because I was sweaty and grumpy, and he dared to exist.

I was fine by dinner. But that night, I put the object back in motion and emailed an influencer I wanted to interview. Two days later, I pitched The San Francisco Standard a column. Three days later, I emailed a writer I look up to and asked if the pursuit of writing is “worth it.” (She said yes.) A week later, I started a German class in Berkeley. (Learning how to say “The bear is intelligent and nice” on Duolingo wasn’t cutting it.)

My conversation with the influencer led to this story and this one. Reaching out to the editor turned into an in-office meeting, two published articles, and an ongoing gig. The second article yielded an invite from a journalist to an AAJA event—the very organization I’ve been meaning to get more involved in for years. The German class did little besides reinforce my reluctance to organized learning.

I reframed The FLD from random, albeit polished, “musings” (gag) to a modern love digest written with the same verve as a tech or business newsletter. Nothing incentivized me to find a direction more than attending a Substack event and fumbling whenever anyone—including Hamish McKenzie himself—asked the very normal and expected question, “What do you write about?”

I hate the question, but now I have an answer. The real one—true for every writer, though less appropriate in an interview or at a dinner party—is: I write about whatever I want, or what I’m paid for, and hope someone reads it.


It’s a shame Sarah Jessica Parker doesn’t get a kickback every time someone borrows her Sex and the City character’s name and likeness.

The "brunette Carrie Bradshaw of San Francisco" got a boyfriend, and I wrote about the controversy that followed for The Standard. It’s not a hit piece. In fact, I approached it as if Danielle herself were reading it beside me. I did, however, throw ample and well-deserved shade. The Millionaire Matchmaker seems to agree.


In this FLD: Relationship advice from Matthew McConaughey, AI tech for parents, “mankeeping,” and the perks of making out.


Have a story or topic I should look into? Write to me at: fendiliudufner@gmail.com 💌

〰️

Have a story or topic I should look into? Write to me at: fendiliudufner@gmail.com 💌 〰️

Illustration by Chantal Jahchan


On a personal note: Shaggy, loser-ish 56-year-old Jason Bateman in Black Rabbit remains appealing. (And that’s on daddy issues.)

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